Helpful tools for creative work.
In English folklore, a hob is a small household spirit—a helpful presence that works unseen around the hearth. Leave out a bowl of cream, and by morning the work is done. The hob asks for nothing but the quiet satisfaction of a task completed well.
A nod to the Hog Farm—the commune that fed Woodstock, ran the free stage, and proved that infrastructure could be an act of generosity. Sometimes the most important work happens behind the scenes.
Creative work has always involved labor that nobody sees—the research, the preparation, the endless small decisions that precede the final result. We think some of that invisible work can be automated without sacrificing quality or control.
Our tools use AI to handle structure and extraction, freeing you to make the choices that matter. They're opinionated about process, not outcome. They work with multiple providers, not against them. And they produce outputs you can take anywhere.
Turn reference images into structured style schemas. Feed any generator the same consistent language.
Article generation that separates structure from prose. Multi-phase pipelines for long-form content.
A conversational interface built around your own keys and preferences. Modular, extensible, yours.
Questions, ideas, or just want to say hello?
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